Lead Meta Media Buyer

About the Role

As our Lead Meta Media Buyer, you will own Meta performance across a portfolio of DTC e-commerce brands, taking responsibility for strategy, media buying, scaling, creative testing, and performance optimization.

This is a hands-on, performance-focused role for a media buyer who understands that strong Meta performance comes from more than campaign management. You’ll combine deep platform expertise with strong commercial judgment, using data, creative insights, and customer understanding to identify what is working, move quickly on what isn’t, and continuously improve performance.

You’ll work closely with Creative, CRO, Tracking/Operations, and other channel leads to build a scalable Meta growth engine while helping shape the team and processes as the channel grows.

What You’ll Own

• Own Meta strategy and performance across a portfolio of DTC brands, including budget allocation, targets, pacing, account structure, testing, and scaling.

• Manage campaigns hands-on from launch through optimization and scaling, making fast decisions based on performance data.

• Build and continuously improve Meta account structures, testing frameworks, scaling strategies, and campaign processes.

• Analyze performance at a deep level, quickly diagnosing whether changes are being driven by creative, audience, auction dynamics, funnel performance, tracking, offer, or other factors.

• Own the Meta creative testing process, working closely with Creative Strategists to identify winning hooks, angles, formats, concepts, and customer insights.

• Turn performance data into clear creative learnings and actionable recommendations for the broader Creative team.

• Monitor and improve key performance metrics including CPA, ROAS, contribution margin, retention, and other relevant business outcomes.

• Work closely with Tracking/Operations to ensure reliable measurement, attribution, event tracking, and data quality.

• Develop clear reporting, testing, and optimization processes that allow the team to move quickly and make better decisions.

• Mentor junior Media Buyers and Ad Operators, sharing best practices and helping raise the overall standard of Meta execution.

• Help build and scale the Meta team and operating model as Acentecom continues to grow.

• Continuously test new Meta strategies, creative approaches, and opportunities to improve efficiency and profitable growth.

What you Bring

• Proven hands-on experience buying and scaling Meta campaigns for DTC/e-commerce brands, with a strong track record of profitable growth.

• Deep understanding of Meta Ads Manager, including campaign structure, ABO/CBO, bidding strategies, audience strategy, scaling, and post-iOS14 measurement.

• Experience personally managing significant Meta budgets and being accountable for performance, not simply executing campaigns based on someone else’s strategy.

• Strong analytical skills, with the ability to work confidently with performance data, spreadsheets, attribution platforms, and backend business metrics.

• Strong understanding of direct-response creative and the ability to explain why a creative wins, not just whether it wins.

• Experience building and running structured creative testing systems, including clear testing hypotheses, readouts, iterations, and scaling decisions.

• Ability to diagnose performance issues across the full customer journey, from ad auction and creative fatigue through funnel, tracking, offer, and conversion.

• Experience working with regulated or performance-driven DTC categories such as health, wellness, supplements, beauty, skincare, or similar is a strong plus.

• Experience working across multiple brands or P&Ls simultaneously is a strong plus.

• Experience mentoring or leading other media buyers is a strong plus.

• Strong ownership, commercial judgment, and ability to move quickly without needing constant direction.

• Fluent written and spoken English, with the ability to communicate clearly with senior stakeholders and cross-functional teams.