Accounting Analyst

About the Role

As our Accounting Analyst — Marketing & SG&A, you will own key areas of our month-end close and expense reporting across a multi-brand, multi-entity DTC e-commerce business. You’ll make sure every dollar spent is accurately recorded, reconciled, and allocated to the right account, brand, department, and legal entity.

This is a highly hands-on role for someone who enjoys getting into the details, following numbers across systems until they reconcile, and turning financial data into clear insights. You’ll work across marketing spend, SG&A, payroll allocations, sales tax, and marketplace and payment gateway settlements while helping us build more scalable and reliable accounting processes.

What you’ll achieve

• Execute month-end close across multiple legal entities, including journal entries, accruals, prepaids, account reconciliations, and supporting schedules.

• Reconcile marketplace and payment gateway settlements to recognized revenue, investigating and resolving discrepancies.

• Maintain a consistent chart of accounts across entities, ensuring accurate and standardized financial reporting.

• Own the accounting and reconciliation of media spend across acquisition channels, including accruals, platform invoices, and allocation by brand and legal entity.

• Reconcile platform-reported marketing spend to the general ledger, identifying and resolving variances before close.

• Build clear marketing spend reporting by channel and brand, providing visibility into actual performance against plan.

• Maintain accurate SG&A classification across vendor invoices, SaaS and subscription costs, professional services, and other operating expenses.

• Allocate payroll and headcount costs across departments and entities and maintain the reporting that supports those allocations.

• Produce SG&A reporting and variance analysis by department, translating financial results into clear, actionable insights for non-finance stakeholders.

• Support US sales tax compliance across multiple jurisdictions, including registrations as nexus is triggered, filings, remittances, amendments, and ongoing nexus tracking.

• Reconcile sales tax collected across marketplaces and payment gateways to amounts filed and remitted, investigating and resolving discrepancies.

• Maintain exemption and resale certificates, product tax codes, and taxability mapping in Avalara.

• Help standardize and improve accounting processes as we continue building a more scalable close and reporting infrastructure.

What you’ll need to be successful

• 3+ years of hands-on accounting experience, including meaningful exposure to expense analysis, ideally within e-commerce or DTC.

• Strong hands-on experience with month-end close, including journal entries, accruals, prepaids, reconciliations, and supporting schedules.

• Solid understanding of accrual accounting and experience working across multiple legal entities.

• Experience analyzing and reconciling marketing spend, SG&A, payroll, or other operating expenses.

• Strong Excel or Google Sheets skills, including PivotTables, lookup functions, and building clean, reliable workbooks.

• Strong analytical skills and attention to detail, with the ability to trace discrepancies across multiple systems until they reconcile.

• Experience with accounting platforms such as QuickBooks Online and marketplace-to-accounting connectors such as A2X, or similar tools.

• Experience with US sales tax compliance and tools such as Avalara.

• Familiarity with media spend accounting across advertising platforms and working with high-volume transactional data.

• Familiarity with SQL, BI tools, or financial reporting and analytics platforms.

• A highly proactive and autonomous approach. You’re comfortable identifying gaps, investigating problems, and driving them through resolution without requiring detailed direction.

• Strong communication skills, with the ability to explain financial variances and accounting issues clearly to non-finance stakeholders.

• Fluent English.