Direct-Response Copywriter (Ad Scripts)

About the Role

As our Direct-Response Copywriter, you will create performance-driven scripts for paid social, with a strong focus on UGC and short-form video across Meta, TikTok, and Reels.

This is a hands-on role for an experienced DTC/e-commerce direct-response writer who deeply understands customer psychology, hooks, angles, and what makes creative stop the scroll and convert. You’ll turn customer research and performance insights into compelling scripts while helping raise the quality of creative output across the team.

What you’ll achieve

• Write high-performing direct-response ad scripts for paid social, primarily first-person UGC and talking-head creative across Meta, TikTok, Reels, and other performance channels.
• Develop compelling hooks, angles, headlines, scripts, and creative variations designed to capture attention and move customers toward action.
• Conduct deep voice-of-customer and market research across reviews, Reddit, forums, comments, competitors, and other sources to uncover real customer language, motivations, pain points, and new creative opportunities.
• Turn research and strategic angles into clear, persuasive script structures, connecting the hook, problem, mechanism, product reveal, proof, and CTA naturally.
• Write to real customer emotions and everyday experiences, creating scripts that feel specific, relatable, and human rather than like traditional advertising.
• Review and strengthen scripts and concepts from Creative Strategists, identifying what is working, diagnosing weak points, and providing actionable rewrites and feedback.
• Use creative performance data to continuously iterate on scripts, identify winning patterns, eliminate weak approaches, and develop new variations around successful concepts.
• Navigate health and wellness compliance considerations, developing persuasive messaging while staying within appropriate claims and creative guardrails.
• Use AI strategically to accelerate research, ideation, variation, and iteration while maintaining strong human judgment and ensuring final copy feels natural, specific, and original.

What you’ll need to be successful

• Strong hands-on experience in direct-response copywriting for DTC/e-commerce, with proven experience writing paid-social ad scripts that have actually run.
• Deep understanding of paid social creative, customer psychology, hooks, angles, mechanisms, and direct-response principles, particularly for short-form video and UGC.
• A strong portfolio of performance-driven ad scripts, ideally including examples of creative that generated measurable results or scaled successfully.
• Strong research instincts, with the ability to uncover real customer language and translate audience insights into differentiated creative angles.
• Excellent creative judgment, with the ability to evaluate, rank, diagnose, and improve scripts and concepts, not simply produce more copy.
• A natural, conversational writing style that feels human, specific, and native to social platforms, rather than overly polished or traditionally promotional.
• A highly iterative mindset, with the ability to use feedback and performance data to make each round of creative materially stronger.
• Experience with health, wellness, supplements, beauty, regulated categories, or high-growth DTC brands is a strong plus.

Location: Global, Remote