Email Copywriter, Retention & Lifecycle

About the Role

As our Email Copywriter, you will own high-performing email and SMS copy across the customer lifecycle, turning retention strategy and creative briefs into messaging that earns attention, builds trust, and drives action.

This is a hands-on role for an experienced e-commerce copywriter who understands how people actually read in the inbox — and how to sell without shouting. You’ll write across campaigns, lifecycle flows, SMS, and multiple brand voices, combining strong direct-response instincts with thoughtful, human communication.

What you’ll achieve

• Write compelling email campaigns and lifecycle flows, including welcome, browse and cart abandonment, post-purchase, winback, launches, promotions, and other key customer touchpoints.
• Own the copy elements that drive email performance — subject lines, preview text, hooks, body copy, and CTAs — creating a clear journey from the inbox through the click.
• Write SMS and MMS copy that communicates quickly and effectively while maintaining the same brand voice and customer-first approach as email.
• Adapt messaging to different audiences, segments, and lifecycle stages, ensuring communication feels relevant rather than treating every customer the same.
• Write specifically for the mobile inbox, creating clear hierarchy, strong opening hooks, scannable copy, and an obvious next action.
• Produce high-quality copy at significant volume across multiple brands, using efficient workflows and AI to support speed without compromising quality.
• Develop and maintain distinct brand voices, ensuring each brand has its own recognizable tone while keeping messaging consistent across campaigns and lifecycle experiences.
• Partner closely with Retention, Lifecycle, Design, and Creative teams, turning campaign briefs into clean, build-ready copy that maps naturally to the intended email experience.
• Use performance insights and feedback to continuously test and improve messaging, exploring new hooks, angles, subject lines, CTAs, and communication approaches.
• Use AI as part of your daily workflow to accelerate ideation, explore angles, pressure-test concepts, and increase output while maintaining strong human judgment over the final copy.

What you’ll need to be successful

• 5+ years of experience in email copywriting, retention, lifecycle marketing, or direct-response copywriting, with a strong portfolio of relevant email work.
• Strong experience writing for e-commerce / DTC brands, with an understanding of how copy influences engagement, conversion, retention, and customer relationships.
• Deep understanding of email and SMS copy, including subject lines, preview text, hooks, CTAs, mobile readability, lifecycle messaging, and campaign structure.
• Experience writing both campaigns and automated lifecycle flows, with the ability to adapt messaging based on audience, segment, and customer journey stage.
• Strong ability to write across multiple brand voices while keeping each one distinct, consistent, and human.
• Comfortable producing high volumes of quality copy in a fast-moving environment while maintaining accuracy, consistency, and attention to detail.
• Experience using AI tools as part of the writing workflow, with the judgment to ensure final output remains original, natural, accurate, and on-brand.
• Experience with Klaviyo, SMS/MMS, subscription or recurring-revenue businesses, or health and wellness brands is a strong plus.

Location: Global, Remote